by Dutchy » Fri Jul 04, 2025 11:07 pm
A bit more info here -
Dear Members,
Is everyone gearing up for SANFL super round this weekend against Glenelg at home. I hope so, despite the showers predicted, we’re set for a great day of footy. I want to start my message this week by acknowledging the outstanding efforts of our West Adelaide women’s team. With a big final game ahead, it’s important to reflect on the big year they’ve had, filled with ups and downs. The ups consisting of player culture and comradery and skill development being realised on field. The downs, reflected on the scoreboard, especially when the wins were insight only minutes before the final siren on gamedays. We all share their frustrations around their lack of facilities, at Richmond, and the solution from our landlords is constantly being discussed and we will push this to be realised as a key priority for both the WAFC and the City of West Torrens. No doubt the players all feel frustrated, as have coaching staff, when playing finals is no longer a reality, but the leadership in this group are truly incredible women and I hope for their futures to be secured at Westies. We will provide a supportive club for them to all look forward to a bigger and better season 2026. The tickets for their annual Best and Fairest have just been advertised so please get in quickly. It’s always such a fantastic night full of energy, comradery and of course a perfect opportunity for you along with the club to honour all our women and girls who choose to chase their dreams at West Adelaide.
Overall, it’s been another couple of big weeks for WAFC, last weeks results at league level, continue to cause unrest and disappointment. We acknowledge that we share in that, but look for the positives, and celebrate the small wins. Our other teams including 16’s,18’s and reserves all had wins, and we need to celebrate this as the pathways to league are getting stronger here at West Adelaide.
I know that a lot of questions have been asked about our Senior Men’s Coaching future so it’s time to share an important update regarding our senior men’s program. Following extensive discussions, the West Adelaide Football Club Board has made the decision to conclude Adam Hartlett’s coaching duties for the remainder of the 2025 season. This has been discussed with Adam, he has been consulted personally for his feedback on this messaging as the priority for the Club is to ensure that this communication is both factual and an accurate reflection of these discussions.
To be absolutely clear, this is not a termination of Adam’s employment. Adam remains a valued member of the Bloods, and this decision is being made out of support—both for Adam and for our playing group—as we navigate an unpredicted period of reflection and new opportunities for both Adam personally and our Club.
Over the recent weeks, Adam has requested personal leave. He used this time away from WAFC to reflect, reset, and focus on his wellbeing and strategies to ensure he could position himself as the best coach he can be in the future which we fully support.
Adam remains committed to his goal of continuing his career as a Head Coach and working in football in a senior capacity. The Club have advised Adam that given the circumstances of a much disrupted 2025, what is important is creating an environment with minimal further disruptions for the rest of this season. As part of that, Adam respects the fact that re-entering the coaching role at this stage, could potentially destabilise that vision for the playing group. While Adam remains a deeply respected and valued member of the West Adelaide community, both parties have agreed that now is the right time to create space for a new coaching direction moving forward.
Adam has poured his heart into this Club. He is deeply respected by players, staff, and community, and this step is not a reflection of his commitment or integrity. Rather, it is an opportunity to create space for Adam and the team to reset and look ahead with fresh perspectives.
Sam Elliot has been appointed as interim senior coach for the rest of season 2025 with blessing from both Adam and the playing group. We will be prioritising what opportunities this decision creates for both the Club and Adam and look forward to further supportive discussions with Adam directly to identify areas of interest and development that lie across areas like football administration, leadership, list management and analysis.
The Board will determine a process for securing a coach beyond 2025 as Adam’s employment contract will come to an end in the next few months. At this stage this is still being discussed however we will update you accordingly and as soon as possible. We need to ensure that we have the fit for purpose tools in place to set a Coach up for success. We know we have ongoing challenges in this space that need to be addressed. One we all know is the lack of financial resource hindering our ability to utilise the full salary cap. We are working through options on how to realise increased funds for this purpose at the speed of light without compromising on other areas of our club or member offerings.
I know I have offered a financial update, this is coming, so I thank you for your patience. Our CEO Adam has been reviewing the details, reforecasting, looking at budget detail, and realigning line items that reflect on our management reports. What I will offer when it is provided, will be a true and accurate reflection, the good, the challenging and the uncertainty that unfortunately has been a challenge for West Adelaide for many, many years. This is a work in progress and not a quick fix, however we remain positive to the cause, and committed to our course of short and medium term strategies to improve our overall position as a football club.
To our loyal members and supporters—thank you. Your belief in your club in a forever changing landscape, is what continues to drive us forward. We remain focused on building a stronger, more united West Adelaide, and we know that your continued support will be vital.
Kind Regards
Alison
Alison Surjan
President, West Adelaide Football Club