For West End not to produce a Norwood Stubby Holder as some type of protest that Norwood are sponsored by Coopers is so incredibly juvenile its not funny.
West End can beat Coopers if they make a better product, they choose not to and they lose in S.A, its their commercial decision to do that. Norwood have been sponsored by Coopers for many years and it is part of the heritage of the club, what SANFL supporter does not know where "Coopers Hill" is?
West End are a Japanese company anyway, so I am not surprised that they are unable to connect with the local culture of South Australia. The sooner the SANFL gets Coopers on board as the corporate sponsor and sends back all the West End dispensing equipment from all the clubs and replaces it with Coopers the better! That will at least be one way of increasing the patronage!