Dutchy wrote:Is the Central/Norwood game this week really starting at 12.10pm?
To enable the match to be broadcast on Seven's main channel prior to the AFL match (Adel-Freo, which has been delayed 90 mins to fit it all in nicely), rather than being put on 7mate to rival the coverage.
SANFL matches that are shown on Seven's main channel fetched almost 40,000 viewers on average per game last season, while the 7mate channel had an average of just over 13,000 obviously due to the limited broadcast on the digital station and it's on that channel rivalling AFL coverage.
It's certainly not ideal but I do like that at least in this instance (though probably to the detriment of the CDFC gate-takings) the SANFL/Seven are attempting to reach the maximum TV audience possible for the match. It's a shame the SANFL fall down in so many other areas of advertising though.
While on that, the VFL's average television audience last year was 49,000, which if that's scaled down to compare to SA's population, equates to a 23,800 comparison and obviously lower than our audience. And
EVERY match in the VFL is shown on SEVEN's main channel, at the expense of these games having to be moved to 11:30am on Saturdays/Sundays to appease the 2:30pm AFL coverage shown after.
Since the VFL's contract is a little bit different (they telecast more games than there is rounds), I can't see why next year the SANFL can't negotiate an even better deal with SEVEN next contract owing to our significantly better ratings and greater interest in the competition that could see not only
at least one match per round telecast unlike now, but marquee games such as ANZAC Day and Queen's Birthday shown that ABC-TV once upon a time used to telecast.