Dennis Shanahan,
Political editor From: The Australian February 16, 2010 12:00AM
Kevin Rudd's personal voter appeal is at its lowest since he became Labor leader more than three years ago as support for Labor's emissions trading scheme slumps and the ALP's primary support sits at its lowest since Kim Beazley was opposition leader.
Labor's primary vote has dropped below 40 per cent for the first time since 2006 and the Coalition has managed to hold its primary vote at 40 per cent for a month for the first time since the 2007 election loss.
On the weekend after the Rudd government reintroduced its plan to cut greenhouse gas emissions by putting a market price on carbon, public support for the Carbon Pollution Reduction Scheme dropped to a new low after the fiasco of the UN's Copenhagen climate conference in December and Coalition opposition to an ETS.
In September last year, support for the CPRS was at 67 per cent but last weekend dropped to 57 per cent and those against the CPRS rose from 22 per cent in September 2009 to 34 per cent.
According to the latest Newspoll survey, conducted last weekend exclusively for The Australian, Labor's primary vote was 39 per cent -- the first time it has been below 40 per cent since Mr Rudd became ALP leader in 2006 -- and the Coalition's primary vote was 40 per cent.
Based on preference flows at the last election, Labor still holds an election-winning lead on Greens preferences of 53 per cent to the Coalition's 47 per cent -- almost exactly the position of the ALP and Coalition in November 2007 when John Howard lost the election and his seat.
While there was little real change in the relative position of the ALP and Coalition since the beginning of parliament -- with a three-point margin of error -- the breaking of new barriers of support is causing concern among some Labor MPs.
Despite a rise in dissatisfaction with Mr Rudd's performance, he is still clearly preferred as prime minister over Mr Abbott, 55 per cent to 27 per cent, and also outpolled his increasingly popular deputy, Julia Gillard.
When asked who was the better Labor leader, Mr Rudd or Ms Gillard, 57 per cent said Mr Rudd and 32 per cent said the Deputy Prime Minister.
But Ms Gillard, who appears on Friday-morning television with the Leader of the Opposition, outpolled Mr Abbott on the question of who would make the better prime minister by 49 per cent to 38 per cent.
When Mr Beazley was the Labor leader of the opposition in 2006, Mr Rudd and Ms Gillard jockeyed in the polling for top spot with Mr Beazley as the three split the public vote.
The crucial decision in mid-2006 for Mr Rudd and Ms Gillard to team up against Mr Beazley ensured their success as the Labor leadership team by Christmas that year.
In the past two weeks, the Rudd government has suffered blow after blow in parliament over mistakes in the national broadband network and the roofing insulation scheme. Dissatisfaction with Mr Rudd as Prime Minister has now risen 16 percentage points since September last year to 40 per cent and satisfaction has fallen 17 percentage points to 50 per cent.
After a sharp rise in dissatisfaction two weeks ago, Mr Abbott's personal support has improved with a rise in satisfaction from 41 per cent to 44 per cent, a new high for him as leader, and a fall in dissatisfaction from 39 per cent to 37 per cent.
Mr Abbott has been criticised for attacking Environment Minister Peter Garrett in the last week of parliament over the deaths of four workers installing roofing insulation under the Rudd government's program.
Mr Abbott told parliament a lack of regulation and safety supervision in the "rushed program" had contributed to the deaths.
Mr Rudd has continued to campaign for climate change action and accused Mr Abbott of "going too far" in his criticism of Mr Garrett, who faces opposition demands to resign.
The Prime Minister has also pushed the CPRS as central to Labor's re-election strategy and introduced the new ETS bill into parliament.
But the Newspoll survey has shown opposition is growing to the ETS, although Australians overwhelmingly want action on climate change.

Gee, the worm is turning................