Jetters wrote:This company has to one of the grossest possible set ups.
The business model is dodgey, its product is in absolutely no way special and it prays on the vulnerable (those self conscious about their weight).
As this is a 'supplement' they can claim basically anything they like because it falls in the cracks between a medicine and a food and being freakin' enormous company, they are very hard to sue successfully.
Of course you are going to lose weight on one of these 'plans', you are just starving yourself.
I didn't go hungry throughout it, but then I also didn't follow it to the letter. Just struck me as something you could lose weight through, but similar to light and easy, the key reason people have success with it is because they are too lazy/busy to go out and source all their own food requirements, but can do it when everything is provided for them (or in ISA's case, most things).
Have always thought that for the majority of failed diets, it's an individuals lack of preparation that's the main downfall.