I need to know....

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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 8:34 am

I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.
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Re: I need to know....

Postby dedja » Mon Jan 05, 2026 9:59 am

I hear you brother, although I don’t think it’s just the festive season, ad makers are genuinely shite all year round.
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Re: I need to know....

Postby Jimmy_041 » Mon Jan 05, 2026 11:38 am

Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.


I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness

I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"
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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 11:42 am

Jimmy_041 wrote:
Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.


I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness

I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"


Oh yeah, they were terrible. I actually avoid products if they have an ad that annoys the f*** out of me.

I'm getting annoyed with myself as the other one is still escaping me, it was on about 15 times last night.
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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 11:43 am

dedja wrote:I hear you brother, although I don’t think it’s just the festive season, ad makers are genuinely shite all year round.


It must be that I only watch FTA when the cricket is on.
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Re: I need to know....

Postby am Bays » Mon Jan 05, 2026 11:44 am

Jimmy_041 wrote:
Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.


I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness

I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"


Brand awareness, stupid me, I thought the idea is to get people to actually consume the product. I have awareness of a product if the ad makes me more inclined to avoid products that have shitty ads shoved down my throat.

Oscar Pretorius has more chance of getting tinea than I have of purchasing any bank SA product or getting any insurance from RAA.

I wonder if they measure brand evasion as a result of their ads as part of their KPIs???
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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 11:46 am

Took 30 seconds to stream 7 and see the Chemist Warehouse ad with Patty and Gaz on it, gee whiz............I still don't think it was the other one that escaped me.
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Re: I need to know....

Postby dedja » Mon Jan 05, 2026 11:51 am

It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
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Re: I need to know....

Postby am Bays » Mon Jan 05, 2026 11:59 am

dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.

The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.

Dont get me started on "article clicks"...
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Re: I need to know....

Postby Jimmy_041 » Mon Jan 05, 2026 12:03 pm

dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


It's the dark art of advertising / marketing
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Re: I need to know....

Postby Spargo » Mon Jan 05, 2026 9:41 pm

dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.

He was elite. Ended up finishing his ads simply with “Cunno’s”…
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Re: I need to know....

Postby Booney » Tue Jan 06, 2026 8:03 am

am Bays wrote:
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.

The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.

Dont get me started on "article clicks"...


Branding is awareness, you're talking about it. You may not buy it but you know about it.

Marketing 101.
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Re: I need to know....

Postby am Bays » Tue Jan 06, 2026 8:26 am

Booney wrote:
am Bays wrote:
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.

The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.

Dont get me started on "article clicks"...


Branding is awareness, you're talking about it. You may not buy it but you know about it.

Marketing 101.


Bar. Low.

So even if a campaign makes me want to NOT consume a product that is a "win"?

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Re: I need to know....

Postby Lightning McQueen » Tue Jan 06, 2026 8:27 am

Booney wrote:
Branding is awareness, you're talking about it. You may not buy it but you know about it.

Marketing 101.


The ole "any publicity is good publicity" adage.

Works opposite to me, although you're right, we're talking about it and it is probably prompting someone to check them out.
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Re: I need to know....

Postby mighty_tiger_79 » Tue Jan 06, 2026 9:35 am

am Bays wrote:
Booney wrote:
am Bays wrote:
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.

The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.

Dont get me started on "article clicks"...


Branding is awareness, you're talking about it. You may not buy it but you know about it.

Marketing 101.


Bar. Low.

So even if a campaign makes me want to NOT consume a product that is a "win"?

Strange days indeed, most peculiar Mumma, strange days indeed...

Becomes a win if you talk about it
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Re: I need to know....

Postby am Bays » Tue Jan 06, 2026 9:44 am

I talk about sex with the missus doesn't mean I get any....
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Re: I need to know....

Postby dedja » Tue Jan 06, 2026 9:52 am

I’m going to start calling you Marnus from now on …
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Re: I need to know....

Postby DOC » Tue Jan 06, 2026 9:56 am

am Bays wrote:
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.

The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.

Dont get me started on "article clicks"...


What’s wrong with them?
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Re: I need to know....

Postby dedja » Tue Jan 06, 2026 10:13 am

Why women who have no right to insist on wearing scrunch bum leggings out in public.
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Re: I need to know....

Postby mighty_tiger_79 » Tue Jan 06, 2026 10:24 am

dedja wrote:Why women who have no right to insist on wearing scrunch bum leggings out in public.

Ask them? :lol:
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