by Lightning McQueen » Mon Jan 05, 2026 8:34 am
by dedja » Mon Jan 05, 2026 9:59 am
by Jimmy_041 » Mon Jan 05, 2026 11:38 am
Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?
F*** there are some shocking ads getting around.
There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.
by Lightning McQueen » Mon Jan 05, 2026 11:42 am
Jimmy_041 wrote:Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?
F*** there are some shocking ads getting around.
There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.
I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness
I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"
by Lightning McQueen » Mon Jan 05, 2026 11:43 am
dedja wrote:I hear you brother, although I don’t think it’s just the festive season, ad makers are genuinely shite all year round.
by am Bays » Mon Jan 05, 2026 11:44 am
Jimmy_041 wrote:Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?
F*** there are some shocking ads getting around.
There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.
I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness
I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"
by Lightning McQueen » Mon Jan 05, 2026 11:46 am
by dedja » Mon Jan 05, 2026 11:51 am
by am Bays » Mon Jan 05, 2026 11:59 am
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
by Jimmy_041 » Mon Jan 05, 2026 12:03 pm
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
by Spargo » Mon Jan 05, 2026 9:41 pm
dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
by Booney » Tue Jan 06, 2026 8:03 am
am Bays wrote:dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.
The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.
Dont get me started on "article clicks"...
by am Bays » Tue Jan 06, 2026 8:26 am
Booney wrote:am Bays wrote:dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.
The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.
Dont get me started on "article clicks"...
Branding is awareness, you're talking about it. You may not buy it but you know about it.
Marketing 101.
by Lightning McQueen » Tue Jan 06, 2026 8:27 am
Booney wrote:
Branding is awareness, you're talking about it. You may not buy it but you know about it.
Marketing 101.
by mighty_tiger_79 » Tue Jan 06, 2026 9:35 am
am Bays wrote:Booney wrote:am Bays wrote:dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.
The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.
Dont get me started on "article clicks"...
Branding is awareness, you're talking about it. You may not buy it but you know about it.
Marketing 101.
Bar. Low.
So even if a campaign makes me want to NOT consume a product that is a "win"?
Strange days indeed, most peculiar Mumma, strange days indeed...
by am Bays » Tue Jan 06, 2026 9:44 am
by dedja » Tue Jan 06, 2026 9:52 am
by DOC » Tue Jan 06, 2026 9:56 am
am Bays wrote:dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.
Think of the old Cunningham Warehouse ads.
How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.
The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.
Dont get me started on "article clicks"...
by dedja » Tue Jan 06, 2026 10:13 am
by mighty_tiger_79 » Tue Jan 06, 2026 10:24 am
dedja wrote:Why women who have no right to insist on wearing scrunch bum leggings out in public.
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