Setting up a small retail business

Who has had experience setting up/running a small retail shop?
What are the pitfalls/benefits?
I'm considering an idea (very early days yet), & would like to gain some information on what to do & what not to do.
It would be a clothing shop in the city, is the basic idea I have, in a niche market.
Ideally it would be a smallish shop, so as to be easier to "fill" the shop with stock.
What are the pitfalls/benefits?
I'm considering an idea (very early days yet), & would like to gain some information on what to do & what not to do.
It would be a clothing shop in the city, is the basic idea I have, in a niche market.
Ideally it would be a smallish shop, so as to be easier to "fill" the shop with stock.