CHANGE THE WORLD ONE CUP AT A TIME
Australian businesses are being urged to help change the world by changing their coffee.
Oxfam Shop, the market leader in sales of Fairtrade products in Australia, has this week contacted thousands of businesses across Australia in a campaign to get more people to buy Fairtrade coffee.
The coffee comes from farmers who are paid higher prices for their beans and from producers that are Fairtrade-certified.
The “FAIRTRADE” label is an independent certification awarded to products around the globe. It is backed by an international certification and trade audit system that applies to all companies in the supply chain, right up to the final packaging stage.
The presence of the label assures consumers that their purchase will benefit disadvantaged producers, their families and surrounding communities.
Oxfam Shop Chief Executive Officer Lorraine Caruso said coffee was a daily essential in most offices and was therefore an easy way for businesses to make a difference.
“By doing something they already do every day, and replacing their current brand with Fairtrade coffee, they will be helping farmers to break the poverty cycle,” she said.
“We are offering businesses a discount as an incentive to try Fairtrade coffee beans, and we are sure they will enjoy it so much they will continue to buy it.
“Every business that makes the change to Fairtrade coffee can also be educating and informing its customers and clients, which leads to greater awareness of the importance of the Fairtrade system.
“The public is already supportive of Fairtrade products and we believe this will continue to grow as more products become available.”
Major Australasian energy supplier Origin Energy made the commitment to Fairtrade coffee in 2005, enabling 3500 employees to help drive change.
“We want our employees to enjoy a rewarding workplace,” said Origin’s Community Relations and Investment Manager, Sarah Clarke.
Change the world one cup at a time ..2
“Supporting Fairtrade products gives our people a chance to help make a real difference to the community."
Coffee has accounted for up to three-quarters of Fairtrade sales in Australia since 2003.
Retail sales of Fairtrade products exceeded $10 million in Australia and New Zealand in 2006. Of these, coffee sales totalled more than $8.3 million, with more than five million items sold in Australia alone.
More than five million people in 58 developing countries benefit from the Fairtrade system.
There are 16 Oxfam Shops in Australia, with another four to open by the end of 2007.
They stock a range of Fairtrade coffee (22 choices), tea (25 choices) and chocolate, as well as other food products and hundreds of homewares and gifts.
Coffee and tea can be ordered online at
http://www.oxfamshop.org.au/coffee
You're my only friend, and you don't even like me.