Squawk wrote:An earlier start time may actually affect ABC ratings because I think a lot of people would switch from Channel AFL at 4.30pm. If the ABC still finish at 6pm there may be more talk time from 5.50-6.00pm for example and in addition the delayed telecast will be further advanced by 4.30pm with the earlier ABC start time.
A 2.15 start time for the ABC also suggests a 15 minute game preview which would seem to be longer than before.
Dude, the ABC has finished coverage at 5pm for years, hence why they needed the game moved earlier.
They don't show the first half live and start coverage at 2.30pm.
How would an earlier time impact on their ratings as they'll continue to start coverage at 2.30 with a delayed first half like they have for years?
Are you thinking of the finals or have I missed something?