scoob wrote:dedja wrote:Its not so much about products to market, but to increase and hold market share.
Apple's main aim is to monopolise the market, something Microsoft have been experts at for over 30 years ... they started off as innovators and in some ways continue to do so, but their strategies are much different now than from the early days.
Oracle are experts at it as well in the commercial world.
The way they do this is by 'lock-in' ... that is, you are so entangled with their products and services that it's hard to go elsewhere. Couple that with the annihilation of competitors, leads to consumers not getting the best value out of the market.
Android, or 'open source' in general, does not operate on this premise.
The only reason Apple have shifted relatively recently is that (mainly) Samsung have dragged them kicking and screaming. through their own (and others) innovation.
As consumers, it's competition that drives products and services to match expectation.
Anyway, Centurion started this thread because he was undecided ... apparently he has decided now.
#whereiskickinit?
Probably doing push ups to look good at the grand opening of the new $2.5 million Apple Store in Rundle Mall.