Tim Shaw to do SANFL ad yet again.

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Tim Shaw to do SANFL ad yet again.

Postby TroyGFC » Tue Mar 28, 2006 10:57 am

More fans the real goal for SANFL
bY DOUG ROBERTSON
28mar06

The SANFL is "Keeping it Real" with a new television commercial said to hit the mark between the league's traditions and an exciting future, the league says.

But the SANFL says it's prepared to dump the high-tech marketing tool if it does not translate into increased numbers attending SANFL games this season.
"Absolutely," chief executive Leigh Whicker said of his willingness to change tact if necessary.

The commercial, viewed exclusively by The Advertiser yesterday and to be aired this week, has re-introduced action highlights from live SANFL matches.

The advert also shows fans getting close up to the action, kids having a kick on the oval and underlines all that comes for just $8 entry a game for adults.









The television ad will be updated each week of the season with each round of matches tagged at the end of the weekly commercial to keep it relevant.

The cost of air time and an associated press and radio campaign was estimated at $200,000 annually which is in line with the usual marketing budget.

The league says the TV commercial aims at the SANFL's "key attraction" - things that cannot be done at an AFL game.

It's again headed by leading television salesman Tim Shaw - from "wait there's more" fame - from Sydney which has upset some clubs. They say Shaw has no relevance to the 129-year history of the SANFL.

Devised by public relations company KWP, the commercial replaced last season's "Local Footy" advert which also attracted criticism from some general managers.

They said it was "out of touch" with SANFL traditions and the "Local Footy" tag sold short the standard of the "league" competition.

SANFL marketing and corporate affairs manager Paul Anderson said he listened to the criticism. He said the new advert was sensitive to the SANFL culture but with a foot in the future.

"We wanted to reflect the key features of the SANFL which are value for money, fun and accessibility," he said. "We wanted to highlight the man-on-man football, the real action that characterises SANFL football but we're also trying to capture the interest of the general public.

"This (commercial) shows the big marks, letting kids on the oval and how close spectators can get to the action all for $8 a game."

The SANFL had no attendance growth last year for the first time in five seasons while ABC-TV match telecasts attracted about two million viewers or a 17 per cent rise.

"The television figures show the interest is still very high in the SANFL but we've got to get people through the gates," Whicker said.

The SANFL launched its 2006 season yesterday on the banks of the River Torrens attended by captains and coaches of each club.

West Adelaide skipper David Piasente and coach Wayne Weidemann out-pedalled the opposition in a keenly-contested
:? :?
http://www.palmoilaction.org.au/

JUST SMASH 'EM TIGERS!!
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Postby TroyGFC » Tue Mar 28, 2006 10:58 am

Hopefully his ad this year is 100% on last years.
http://www.palmoilaction.org.au/

JUST SMASH 'EM TIGERS!!
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Postby westside » Tue Mar 28, 2006 12:00 pm

From the description, it sounds exactly the same as last year's ad, just with action clips inserted into it.
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Postby RoosterMarty » Tue Mar 28, 2006 3:18 pm

I was hoping Ali G was going to make an appearance.

I guess at least they are going to add some highlights this time.
They need to show big marks and big bumps to show the AFL-goers what they are missing out on.
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Postby Punk Rooster » Tue Mar 28, 2006 3:41 pm

Q. What's worse than having the ad we had last year?
A. No ad at all this year.
Ralph Wiggum wrote:That's where I saw the leprechaun. He told me to burn things

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Postby Grand Central » Tue Mar 28, 2006 4:17 pm

FFS Tim Shaw again?
And they're still pushing the "local" bollocks.

KPW! can POQ!
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Postby Dog_ger » Tue Mar 28, 2006 5:08 pm

Bring back MAX.........?
Smile :)

It's only Money $$$ :)

What is happening to our SANFL guys...
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Postby MagicKiwi » Tue Mar 28, 2006 5:23 pm

Let's hope they at least get the games/venues/times correct this year.
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Postby Apachebulldog » Tue Mar 28, 2006 5:26 pm

Get him outta ere !!!!!!!!!!!!

WOOOOOOOOOOOOFFFFFFFFFFFFFFFFFFFF !!!!!
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Postby zipzap » Tue Mar 28, 2006 8:17 pm

So if they want a crowd why do they persevere with a live against the gate TV coverage? Better off spending the money on a weekly highlights package.
Tim Shaw my arse.
"A no vote from any club means there is some sort of risk involved in our entry into the competition not working," Steven Trigg.
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Postby am Bays » Tue Mar 28, 2006 8:25 pm

Bring back the Kate Cebrano ad circa 1990, "Young boys...."
Let that be a lesson to you Port, no one beats the Bays five times in a row in a GF and gets away with it!!!
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Postby zipzap » Tue Mar 28, 2006 8:34 pm

1980 Tassie Medalist wrote:Bring back the Kate Cebrano ad circa 1990, "Young boys...."


Gotta be better than the one a couple of years ago with Ben Nelson standing in an empty Football Park. Gee, that's a great endorsement of the SANFL!

I think they need to capitalise on the flak the AFL is copping presently with the over-sanitization of the game and how a return to SANFL is a return to 'traditional' not 'local' footy. Footy the way it's supposed to be. It should be marketed as an alternative to the AFL.

This would have happened before the Crows but will never happen today while the SANFL has a finger in both pies.
"A no vote from any club means there is some sort of risk involved in our entry into the competition not working," Steven Trigg.
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Postby Grand Central » Tue Mar 28, 2006 9:14 pm

I agree, Zipzap. The SANFL wouldn't dare offend it's SANFL Commission masters by comparing the local league with the AFL and potentially harm its Crows and Power franchises.

As a result we get a sanitized advertising campaign. It's no wonder crowds didn't increase last year.
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Postby TroyGFC » Tue Mar 28, 2006 10:20 pm

I agree zipzap,traditional would be a much better word than local.
http://www.palmoilaction.org.au/

JUST SMASH 'EM TIGERS!!
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Postby SBR » Tue Mar 28, 2006 10:30 pm

God.. save me the pain.
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Postby Ecky » Tue Mar 28, 2006 10:49 pm

Tim Shaw is an embarrassment and the term "local footy" is an insult to the rich history and tradition of our League.

Please, please SANFL - listen to the views of the people on these forums (and what Doug Robertson is saying if you read between the lines of his article).
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